Cumulus ranks as the third-largest radio company by revenue, behind Clear Channel and CBS Radio. radio network, with 580 stations, behind Clear Channel, which owns about 900 stations. ![]() “We have been growing the affiliate base on that fact alone, but recent developments with Rush have put some wind in our sails and accelerated our efforts,” Dickey said.Ĭumulus owns the second-largest U.S. He was referring to how Limbaugh’s contracts typically contain exclusivity clauses restricting him to one station in a market, instead of it being simulcast on multiple stations. “Only one station in a city can offer Rush, so there are lots of other stations that are looking to put up an alternative to him regardless of whether he put his foot in his mouth,” said Dickey. ![]() In an interview with Reuters on Friday, Cumulus co-Chief Operating Officer John Dickey described the Huckabee emails as “standard operating procedure” and said the company was “proud to offer up our content to the industry at large.” That the April 9 launch of “The Mike Huckabee Show” comes amid an exodus of advertisers from Limbaugh’s program and an Internet-driven boycott is simply serendipity for Cumulus. Huckabee presented Cumulus with its best chance ever to grow into a national competitor to Clear Channel in the radio syndication market even before Limbaugh on February 29 ignited his latest controversy by calling birth-control activist Sandra Fluke “a slut. “They are positioning Huckabee as the safe, non-dangerous alternative to Rush and saying to station owners, ‘If you are looking for conservative content, we want you to consider our guy instead of theirs.’” “They are going after Rush’s affiliates,” said one radio company executive who received Cumulus’ email and spoke on condition of anonymity. Though the email did not name Rush Limbaugh, the long-running, top-rated talk radio host whose program is nationally syndicated by Cumulus’ rival, Clear Channel Communications, the intent was obvious to some recipients. File photo of former Arkansas Governor Mike Huckabee taken on August 19, 2008.
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